Waffle House
For the students of the south a Waffle House isn't where they begin their days but how they end their nights. Transforming from a family friendly restaurant by day into a unique Mecca of cultures by night that all share one thing in common: they’re tired, hungry and young.
Chicago Portfolio School
Copywriter: Jared Young
Art Direction: Jared Young
During the day these billboards are disguised as traditional ads but at night glow in the dark messages speak to the late night crowd
One Light Stand: These campus lamp posts transform into mini billboards after the sun goes down
Curing the Munchies: For the nights you “can’t make it out” why not have an edible reminder of your favorite restaurant with these THC infused maple syrup.
Late Night Cram Sessions: Waffle House is serving up a quality meal and quality education in the form of laser engraved waffles—printed with this semester’s Final Exam questions.
Never Run on Empty: Since leaving for college in Nevada, Waffle House enthusiast Lance Ledet hasn't visited his favorite restaurant in months. His cravings culminated in a lustful late-night tweet that caught Waffle House's attention.
In response to Lance’s dilemma, Waffle House and Lyft teamed up to put Lance and his friends in a Lyft Van for the 250-mile road trip to the nearest Waffle House in Phoenix, Arizona.