Amazon Books
What happens when the world's largest Internet company decides to open a bookstore that shelves only the highest customer reviewed books? More importantly what happened to the books that didn't make the cut?
Chicago Portfolio School
Copywriter: Miles Johnson
Art Director: Jared Young
Solve the Mystery Before it's too Late: Imagine your daily commute - from crowded public transit and stale coffee to another not-so-happy hour after work. Now imagine if your commute were a live action murder mystery, where you were the detective. Pages of Anthony Horowitz's new mystery novel, Magpie Murders litter the streets with clues leading to the novel’s mysterious antagonist.
"It was a pleasure to burn"
We live in a society that has reviewed and rated Donald Trump’s Great Again almost as highly as the revered Ray Bradbury novel that predicted this state of decay.
In the spirit of Fahrenheit 451 a month long Social Campaign is launched where we put the fire under readers butts. Whichever book receives the most positive reviews and highest rating survives while the other’s book’s copies are sent to be destroyed in a book burning.
Save the Trees: Why sacrifice that old book smell for the luxury of having an entire library at your fingertips? Now you don’t have to. With any in-store purchase of an Amazon Kindle the customers will receive the Kindle Candle to thank them for helping save the environment.
That's a S***y Book: Between self help books and YA fiction occasionally we’ll fall in a love book that we may be a little embarrassed to share. But what would happen if someone were to discover your guilty pleasure book? Now they never will with Amazon Books “Shitty Book”, an entire novel written on rolls of toilet paper. When your done with your chapter you can dispose of your evidence.
The Great Quake: Demolished buildings and a destroyed city block is staged to promote Henry Fountain's history book about the biggest earthquake recorded in North America history.
Into the Raging Sea: A ship “sinks'‘ off the coast to promote Rachel Slade’s Into the Raging Sea—a nail-biting account of the sinking of the El Faro and the destructive forces of globalization that put the ship in harm’s way.