Every day, millions of coffee addicts trudge to their local coffeehouse to get a fix of their favorite drinks. What if there was a way to help these latte lovers make it so they had their caffeine fix before they stepped outside? The new Keurig
K-Café Brewer makes it so simple that any house can be now be a coffeehouse.
Creative Directors: Tommy Troncoso, Nazly Kasim
Copywriters: Christian Ianniello, Blake Fromkin
Art Direction: Matthew Consolazio, Jared Young
Rinsky’s Coffeehouse Was the brain child of ECD’s Tommy Troncoso and Nazly Kasim. When my partner, Christian Ianniello, and I were paired together for this project little did we know this would be a whirlwind of an adventure together.
The Long Drink was our way of showing the world how refreshing an ice coffee break could be. It become the best 30 seconds of my life… and rumor has it James Corden had to drink 15 iced lattes on set that day.
The fun of working with a celebrity spokesperson is that you never know what they’ll say no to… or what they’ll say yes. Everyday was a new brief with new challenges.
And while not every one of your ideas might be produced you’d be surprised which ones are.
